Once upon a time, I ran corporate gyms. I’ve also owned a few businesses of my own. Including a pizzeria in Costa Rica.
I’m an email copysolutionist.
I help companies to send emails that don’t suck by developing customer-centric strategies to inform branded conversion copy that connects with real people.
We’re talking customer research, strategy, and copy, from lead capture to conversion... I even throw pizza dough when the occasion demands it.
But, this? This is my cheesy stuffed crust marketing solution.
If we’ve never met before, we should connect. We can compare war stories. Talk about our favorite color. That sort of thing.
Just wanna get the convo started?
Start it, Damon
Or simply read on about how I work...
Ultimately? You’ve gotta trust me for this to work. Hopefully, you also like me.
So we don’t use our discovery call reviewing my process, peep this short walkthrough first. There’s a prompt for you to book a call at the end.
Meanwhile, this is how events generally unfold:
1 | Assets & Agreements
Timeline: 48-72 hours
After we Zoom-shake on the scope of work, I’ll draft a Statement of Work. Once you return it signed, I get to work.
Most of my agreements are paid upfront.
Exceptions might include, but are not limited to, large scopes in excess of 30 emails or anything where the work exceeds two weeks of effort.
In such cases, I can take 50% down and then bill you a prorated amount for any emails in the feedback stage around the two-week mark.
At the same time as I send the scope, I’ll also want to tie up the following loose ends.
☑️ Collect any necessary assets that remain uncollected.
☑️ Requests for access to marketing tech that I need.
︎ Statement of Work signed by both parties
︎ Confirmation that I have what I need to begin
︎ Set up a Slack channel. (If you don’t have one, I’ll add you to mine.)
︎ I’ll also set up a Google Drive folder
❷ Voice Development
Timeline: 2-4 weeks
This isn’t a creative project. It’s a data-driven one. We’re looking for the qualitative sort, not the quantitative sort.
This step depends on what you have and what we need. Sorting out as much of this as we can as efficiently as we can is necessary to begin work worth doing.
As I see it, skipping this work would be foolish.
These are the starting points we need to define before I can start writing copy that appeals to your target audience.
1. Who exactly is that audience?
2. What’s their One Big Problem and how do they talk about it? (Voice of Customer)
3. How do we want to sound? (Brand voice)
This work will also inform other outlets for copy, like SMS, social media, and site copy.
At the very least, we need to define your main persona or avatar. And we get that from research.
This valuable research forces us to slow down more than we want to, but it’s necessary to produce copy worth shipping.
All of this in hand, I’ll roll up my sleeves to bang out that email copy.
︎ Voice and Tone Packet (Analysis of the market & recommended V&T)
︎ VoC packet (based on online research, surveys, interview data)
3 | First Pass
Timeline: 2-3 days
To check in before cranking out a bunch of copy, I’ll send the first pass on one email.
The standard scope includes two revisions to the work. This first round, though? We’ll stay on these revisions until we’ve nailed it.
Once we get a thumbs up on the voice and tone match, I’ll start cranking out the rest as outlined in the scope.
︎ One email with a solid version of the voice and tone