Let me formally introduce myself. I’m Damon.
Once upon a time, I ran corporate gyms. I even started a few of my own businesses along the way.
This much I know for sure. Those babies can keep you up at night.
These days emails are my thing. I’m talking the moving sort of emails that make people fall in love with businesses and want to spend lotsa-lotsa money on their products.
That’s where I come in.
My niche is onboarding sequences, those emails that go out in a series when someone triggers them via activity on your site.
There is nothing I do that you couldn’t do for yourself given infinite time, infinite monkeys, but that’s just the thing.
Running great businesses sponge up all your time. Could you really block out 2-3 days for in-depth customer calls?
Plus monkeys are a pain.
After I get some time to speak with your customers, I compare my library of experience with what they’re telling me to paint a robust picture of who they are and what they desire.
This information, paired with my detailed audit of your current emails gives us our roadmap for improving your direct marketing efforts.
In my experience, there is always an up-side. And it won’t require a single chimp.
Are we a good fit?
What sort of businesses do I work with? Do you own a gym or dues-based business? I’ll consider any business, but my passion is fitness.
Bottom line: You’ve gotta have a product or service that people want.
You know this because you have the members or customers and leads to prove it. But, you think there might be money being left on the table.
Ahem... You rang?
My process involves four phases to complete one round...
- Audit: Cracking open your current emails to fix them.
- Organize: So we talk to your customers at the right time.
- Research: To find out what your customers really want.
- Action: Your new emails go live to make you more money.
We can always run it back for more rounds in the future, which I will cover towards the bottom of this process packet.
You may also opt to only complete phase 1 if you want to complete the rest yourself, but I don’t generally recommend it.
Let’s get into this...
Phase 1 | Audit
Sounds scary, huh? It’s not.
Yes, it’s necessary. I have to take a look at your current emails. I have to dig in before putting pen to paper. It‘s the only way forward.
Relax, I promise I’ll be gentle.
From start to finish this takes about two weeks. It goes like this.
We open a contract.
This is the easy-but-necessary part. I’ll send over a contract to get started on the audit. The sooner you sign and return it, the sooner I can dig in.
I get busy researchin’.
I’ll need access to your Email Service Provider (ESP) and anything else that might help me understand the plan in place.
At the very least, I’ll review your emails with a fine-toothed comb, a white cotton glove, and my trusty clipboard.
You receive a deliverable.
Within two weeks, you’ll receive a couple of deliverables: A video account of what I’ve found, and my detailed recommendations of what to do next.
You and your whole team can review that video as much as you want. It’s yours forever.
After you’ve had sufficient time to watch it, we’ll have a chat to address any questions you might have.
By all, I mean the royal us as in you, me, and the team members who would contribute the most.
That way I can clear up any questions you might have, bringing everything into crystal clear focus for you.
We'll discuss next steps and if you'd like to keep going I'll give you my best ballpark for the next phases of the project.
If you’re on board, I’ll send over a Statement of Work and invoice for your approval.
Once I have the Statement signed and 40% down, we’ll move on to the next phases...
Phase 2 | Research
If you’re familiar with buying personas, those cute and creative projects marketing teams love to crank out in an effort to breathe life into your audience…
This isn’t that.
This is Real People Research; RPR.
That’s my acronym, but feel free to use it. Sure, we could build personas from data gathered on your actual customers. We could also sculpt life-sized statues of them.
But, some work is just busy-work.
Instead, I’ll reach out to your real-life customers via video chat to dig deep into their psyches. It’s called voice of customer (VoC) research.
I’ll also go recon, infiltrating the online spaces where they hang out to learn even more.
All of this because knowing what they want is the fastest route to delivering. Assuming we know is the fastest route to guessing.
Once that research is complete, we’ll be better equipped to provide them what actually moves them.
Phase 3 | Organize
Your email funnel is core to guiding your customers from the edge of curiosity down the slide of swirly-twirly gumdrops to their purchase.
Translation: If it’s not fun, at least a little bit, then they might make a purchase but it won’t leave a sweet taste in their mouth.
To be sure it stays fun for everyone, I’ll make sure your email funnel doesn’t have any barbs or funky curves; just smooth, burn-free sliding, with a minty-fresh zing.
Alright, alright... this phase is not exciting, but if were a hoot you would do it yourself.