How my pricing works
Either from an audit or active collaboration, I will recommend 3 pathways for your needs any time we have more work to complete. This list give you an idea of how I price key aspects of the process. When bucketing them into packages, I will incentivize more detailed plans with discounts.
Approach:
︎ Strategy requires a diagnosis: Audit︎ Copywriting requires a roadmap: VoC and/or V&T, depending
Core Services
Email Copy: $275/email
ESP Audit: $990
Up to 15 emails, video walkthrough, my notes & recos
Voice of Customer (VoC): $2,875
Brand Voice & Tone (V&T): $1,425
Strategy: +30% to total agreement
Implementation: +30% to total agreement
Additional Services
Lead capture: $990
Strategy, all copy, up to 3 forms, confirmation email, and one landing page
A/B tests of sender names, subj/prev, CTAs: +10% per email