Generally, points apply 1:1 to any short-medium length pages of conversion copy. Like one email. Or one landing page. But not one sales page.
A la carte
Lead capture: $990 Includes: strategy, all copy, all forms, confirmation email, and one landing page
A/B tests of froms, subj/prev, CTAs: +10% per email
Strategy: +30% to total agreement
Implementation: +30% to total agreement
VoC: Per package quotes
Packages expire 120 days from creation unless otherwise stated in agreement