2016 Social Media Marketing Budgets: You Forgot Something

Downtown Ecommerce Partners, 2016

Shopping for racing tires assumes that your car is worthy of 4-figure wheels. If it’s a ‘89 Honda Civic, with an aftermarket exhaust, maybe you have some other priorities, hm?

This is not a blog touting the value of social media advertising. There is plenty of that already written. While social hasn’t categorically killed traditional paid search just yet, the writing is on the wall for cookie-based marketing. Social media holds the keys to the castle. You already know this. That’s why you’ve read this far.

Before we get too far into what your advertising spend should be for social media, let’s put a little attention on what’s under your social media hood.

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