Phase 3 | Organize
Your email funnel is core to guiding your customers from the edge of curiosity down the slide of swirly-twirly gumdrops to their purchase.
Translation: If it’s not fun, at least a little bit, then they might make a purchase but it won’t leave a sweet taste in their mouth.
To be sure it stays fun for everyone, I’ll make sure your email funnel doesn’t have any barbs or funky curves; just smooth, burn-free sliding, with a minty-fresh zing.
Alright, alright... this phase is not exciting, but if were a hoot you would do it yourself.