What I actually do is simple, but not easy.
Get new members
An audit of your existing emails allows me to discover what is working and what is missing.
By segmenting your leads and targeting those who prefer email to calls, I’ll give them everything they’ll need to get into the gym.
Keep existing members
Enrollment isn’t the end of the story; I’ll make sure your new members have what they need to stay engaged.
Work with your site management team to identify members who’ve slowed down or disappeared, then target them with re-engagement efforts.