You’ve discovered one of my secret swipe copy pages. Congratulations and welcome. From time to time, I sneak these little Easter eggs into my site content. You’re a savvy reader.

Anyway, this sample is free to copy and paste as you see fit. You don’t even have to acknowledge that you swiped it from me. In some cases, you might only want to use the tone. Like I said, “as you see fit.”

That’s how I roll. I’m a giver.


Corporate Brand History Email

This email could fit into a lead nurture sequence and your welcome sequence for new members. You can repeat worthwhile information even without tweaks, but you should probably tweak it a little.

︎ ︎ ︎

Hi [first name],  ︎ Shouldn’t need a default here. You’ve collected this in your lead form.

So, you’re thinking about joining the big fitness chain, but you’re wondering is it too corporate for me?

My name is Mr. Fancy Pants, and I get it. I had some of the same concerns when I joined the team here, but then I learned about our brand’s history. It wasn’t always this huge operation. 

I may be the current CEO, but I’m not the first and I won’t be the last. This is way bigger than me in some ways. In others, it’s still a singularly-focused operation

In 1983, 24 Hour Fitness started as one club, owned and operated by Mark Mastrov. He’d bought that first gym from the owner after a knee rehab experience at that club. Mark had this idea that he could make the club grow by keeping it open 24 hours a day.

It was a gamble, but his idea paid off. He called his gym 24 Hour Nautilus. After some initial success, Mark started to expand the brand and eventually grew it to be a regional brand. Now it’s a national one.

By the ‘90s, 24 Hour Nautalis combined with Family Fitness and a chain of rebranded Gold’s gyms in Hawaii to become 24 Hour Fitness. From there it was all growth.

In the 2000s, we partnered with NBC to launch the reality TV show The Biggest Loser. Between 2004 and 2008, we were a sponsor of the Olympics. We built training facilities for hopefuls and trained them with our staff.

For our club operators, it’s always been just one club: the one they run. They run those facilities like their own businesses. We encourage that as much as we can. 

As for me, it’s my responsibility to make sure we never lose sight of our roots. It’s only ever been one club at a time, one member at a time. Will it be you?

Stay fit,
Mr. Fancy Pants

CTA: I’m ready to join ︎ Links out to enrollment page.

 Damon Re Mitchell © 2021